Jamstack is for E-commerce at any size
With physical stores closed by the pandemic, Universal Standard, the most size inclusive apparel company, migrated to the Jamstack on Shopify with Nuxt.js. This talk covers the impact of the pandemic, the signs they outgrew the monolith, the tools chosen, their incremental migration process, and the hybrid Jamstack approach that blended the best of dynamic data with static pages. The new Jamstack site lifted mobile conversion rate by 200%, improved team velocity, and saved the day.
Attendees will learn:
• Jamstack isn’t just for small sites and right now the ecosystem is looking for case studies of how larger sites have managed it. Universal Standard has thousands of pages and needs to blend dynamic with static to be performant while exceeding business requirements.
• This Jamstack case study will feature both the technical leader and business leader from an ecommerce company. This is important because it means this case study will speak to audiences on both the technical and business side about the benefits of migrating to the Jamstack.
Justin Metros is the Head of Technology at Universal Standard. With 20 years of design and development experience, specializing in e-commerce, he is passionate about delivering meaningful and accessible shopping experiences for the modern web. Recognized over 30 times by advertising and web design’s top awards including The Cannes Lions, The One Show, The Clios, Shopify Commerce Awards, The FWA, as well as Awwwards. He is a Shopify Expert, Developer Advocate, and member of the Forbes Technology Council.
Nicole Bender is the Head of eCommerce at Universal Standard, a high-growth startup on a mission to change the fashion industry. With 10 years of experience across strategic communications, luxury retail & merchandising, and omnichannel marketing, she has honed a unique understanding of the modern digital landscape. In her current role, she leads website architecture and creative strategy to deliver an optimized shopping experience.